From Avatar to Aviation

Anyone who saw the recent box-office hit "Avatar" would have been captivated by the movie's breathtaking 3D animation.

Avatar was created using the latest in film-making technology - innovative 3D filming that has set a new standard for high-tech movies. Not only did this technology create a whole new world in Avatar the movie, but it also represented the emergence of a whole new world in the film-making industry.

It never ceases to amaze me how technology can shape and revolutionise so many facets of life. Technology is changing the way that many of us communicate and socialise, through the evolution of mobile devices and social-networking sites. Technology is also changing the way that we do business and the way that many industries operate. One such example is the aviation industry.

Digital-content industry on the boil

Local information-technology companies have gathered together to set up the Digital Content Association of Thailand, with the aim of generating income from international markets for locally produced digital content.

The new organisation's president, Wiwat Wongwarawipat, said the association aimed to attract membership from local digital-content producers who were interested in creating material of international standard and serving global markets.

He said digital content could be divided into four areas: games, movies, music and e-books. The digital-content market is in the throes of dynamic change and crucial growth, following widespread access to new technology and changing customer-behaviour patterns, in which they are now actively accessing and using information from digital networks.

"I think there is a big opportunity for Thai digital-content producers to promote their products and provide digital content to global markets, because local producers have various strong points, such as quality and imagination, that will allow then to meet market demand," Wiwat said.