Digital-content industry on the boil

Local information-technology companies have gathered together to set up the Digital Content Association of Thailand, with the aim of generating income from international markets for locally produced digital content.

The new organisation's president, Wiwat Wongwarawipat, said the association aimed to attract membership from local digital-content producers who were interested in creating material of international standard and serving global markets.

He said digital content could be divided into four areas: games, movies, music and e-books. The digital-content market is in the throes of dynamic change and crucial growth, following widespread access to new technology and changing customer-behaviour patterns, in which they are now actively accessing and using information from digital networks.

"I think there is a big opportunity for Thai digital-content producers to promote their products and provide digital content to global markets, because local producers have various strong points, such as quality and imagination, that will allow then to meet market demand," Wiwat said.